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Media Marketing & Entrepreneurship

How do entertainment properties such as Figurine, 40 Days in Atlanta and Pokemon generate billions in worldwide product sales?


What makes shows such as Nigerian Idol television successes? What is the future of Independent films?

How have social games like become worldwide phenomena? Each week, various areas of media will be examined from television, film, games and character entertainment.

The course is intended to offer students:
Exposure to various marketing strategies used in media
An entrepreneurial approach to the media industry as a producer or manager of a content creation company and
Insights from preeminent guest speakers in the media industry

Media Marketing is a rather broad category that incorporates many forms of advertising and marketing. It’s the most recognizable type of marketing, encompassing the advertisements that we see and hear every day. Most traditional marketing strategies fall under one of four categories: print, broadcast, direct mail, and telephone.

Learn the trade to media marketing with exposure to real time practical.

i. Production Budget planner
ii. Media House Marketing manager
iii. PR consultant/Manager
iv. Content Provider
v. Media outfit/Advertising Agency
vi. Freelance media marketer

Three credits in any subjects INCLUDING ENGLISH LANGUAGE.
Candidate with PASS in any of the subject, including English Language, can apply with FOUR SUBJECTS
in not more than two sittings.





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